Calling it a “simple act [that] keeps music alive in a very commercial world,” Lady Gaga announced an intimate, Doritos-sponsored performance at next week’s SXSW music conference.
In an interview with Rolling Stone posted on Thursday, the pop star promised that the “The Born This Way Foundation Night Featuring Lady Gaga on the Doritos #Boldstage” on March 13 at Stubb’s would be a “real blast from my past” hearkening back to her less-theatrical days when she was just “singing at a piano with a Bud Light in a bikini.”
“There are personal brave moments when you face one person, and brave moments that help change the world, when you face many,” Gaga told Rolling Stone, presumably while reaching into a bag of Doritos for another handful of the delicious snack. “Both are equally as important. My bravest acts have been the conceptual choices I’ve made when writing music. Whether I’m fighting for equal rights with Born This Way or fighting for creativity and art with ARTPOP, I’m always aware of the many I will face in opposition. With ARTPOP, I hope to inspire the audience at SXSW to cherish their individual talents.”
All fans will have to do to get tickets to this “completely one-off set and experience” — the proceeds from which will benefit the Born This Way Foundation — is to complete a series of “Bold Missions” ordained by the various social media channels of the snack food giant.
“We believe in boldness. And we think the world needs more of it. Much more,” the Doritos website reads, practically jabbing its finger into your chest. “So we’re giving you a chance to prove if you have what it takes to live boldly. Step up to a challenge, prove your boldness and you could be rewarded.”
As you probably suspected, the first of these boldness-proving challenges involves sharing a picture with a hashtag, in this instance #BoldBravery and #BoldStage.
“What bold thing have you done that makes you stand out?” Lady Gaga asks stiltedly in a YouTube video announcing the contest. She’ll select a winner who will receive an all-expenses-paid trip to Austin along with VIP access to her show.
“I’ve been dreaming of this moment. It’s all about the music and the connection with the crowd, and I want the audience in Austin to see me live in a way I never have before,” Gaga to Rolling Stone about her SXSW performance. “I can’t wait to celebrate with the audience how far music can go when we believe and stick together. It’s moments like these that I live for.”
The singer then stepped into a helicopter that whisked her away from her interview, showering bags of Doritos upon the adoring fans who came to see her off.